Shaping the Future of Business in the Era of Artificial Intelligence

From July 16–31, within the framework of the Capacity Building Program for members of the Republican Union of Employers of Armenia (RUEA), a series of training sessions was conducted focused on helping entrepreneurs build a positive image across various social platforms using artificial intelligence (AI) tools.
The trainings were led by marketing specialist Vahagn Dilbaryan, co-founder of the AI Academy and author of the bestsellers “100 Business Secrets” and “101 Business Secrets”, who shared his extensive professional experience and knowledge with participants through modern and practical approaches.

During the course, participants explored contemporary methods for creating content necessary to enhance brand visibility, engage audiences, and build trust. Special attention was paid to different content formats from a marketing strategy perspective, including blogs, videos, podcasts, articles, and other visual materials.
The sessions also covered the principles of social media algorithms and the use of AI tools for analytics, targeting, and active audience engagement to optimize social media performance. Vahagn Dilbaryan addressed AI integration in processes such as productivity enhancement, task automation, resource optimization, and strengthening competitiveness.


The trainings were conducted in an interactive format, allowing participants to immediately apply the knowledge gained and use modern AI tools and approaches to promote both business and personal branding.
Our special gratitude to Vahagn Dilbaryan for providing participants with valuable knowledge and practical tools, and for dem onstrating the strategic use of AI in business marketing to enhance the visibility and competitiveness of their brands.